3D Walkthrough Animation Studio
Real Estate Reels and Social Media CGI
360 Space creates real estate reels and property social media video from your project model and renders. CGI reels and vertical walkthroughs keep a launch visible week after week.
02What is different
Social media creative for real estate
Instagram real estate video lives or dies in the first seconds. We build reels around one idea each: a reveal, a day-to-night shift, a room transforming, a view from the balcony.
Reels can come from new animation or from existing renders through SceneAI, which turns approved stills into motion.
Reel ideas that work
- 01Facade reveal from the street
- 02Day to night on the same camera
- 03Empty room to furnished
- 04Balcony view at sunset
- 05Amenity tour in a vertical walkthrough
03What we render
A launch content series
Monthly series example
- 01Teaser reel before launch
- 02Launch reel with project name
- 03Amenity spotlight reels
- 04Show flat room reels
- 05Progress update reels
04In detail
In detail
The rest of what we cover for this work, one topic at a time.
01
Lengths and formats
| Format | Length | Platform |
|---|---|---|
| Vertical reel | Short, set to the platform limit | Instagram, YouTube Shorts |
| Square cut | Short, for feed posts | Feeds |
| Landscape cut | Longer, for viewers who choose to watch | YouTube, website |
02
Real estate reels built from the model, not from stock footage
A good real estate reel is short, specific and built for the platform. Real estate reels and property social media video from us come from the project model, so every second shows the actual project: the balcony view, the pool at dusk, the lobby ceiling. CGI reels let a developer post consistently without waiting for a site that looks finished.
Instagram real estate video lives or dies in the first seconds. A vertical walkthrough that opens on the strongest view, and uses a few clean cuts and one clear caption, performs better than a long film cropped to vertical. We plan reels as their own content, with 9:16 framing from the first camera.
Reel ideas that work for projects
- The balcony view from a chosen floor
- Amenity deck at dusk
- Day and night transition of the facade
- One-minute home tour by room
- Unit type comparison by floor plan
03
A reel calendar built from one model
| Reel | Subject | Why it works |
|---|---|---|
| Launch teaser | Facade reveal | Builds anticipation |
| Amenity series | One amenity per reel | Easy to repeat weekly |
| Unit tour | Living to bedroom | Answers buyer questions |
| Location | Connectivity pins | Supports channel partners |
| Offer or event | Event details over footage | Drives enquiries |
04
A reel library that grows with the project
Because reels share the project model, a batch of reels can be produced together, which keeps cost and consistency in balance. Social creative for real estate also benefits from reuse: a hero cut becomes an ad, a story and a website loop. See walkthrough animation for the longer film from the same model.
05
Preparing a reel brief
A reel brief should state the platform, the audience and the call to action. Share your brand voice and any rules about music and captions. If the reels are a series, outline the topics so they can be produced together. Decide who approves, since reels move faster than films.
Reels depend on the first second. Tell us the strongest view of the project, and we will open on it. Avoid over-explaining in text. The image should carry the message.
06
The first seconds of a real estate reel decide everything
A reel competes with everything else in the feed. A viewer decides in a second or two whether to keep watching, so the opening must show something striking: a tower rising out of a skyline, a camera gliding into a pool terrace, a before and after of a site. We build reels with the hook at the front and the project name later.
The rest of the reel is a single idea, told simply. One feature, one location or one unit type is enough. A reel that tries to show the whole project becomes a short film that few people finish. Because we start from the project model, we can produce many reels with different ideas without new shoots.
Reels also need to read without sound. Titles are kept short, large and placed within the safe areas of each platform. Where music or voice is used, it supports the story and does not carry it alone.
What makes a strong real estate reel
- A striking opening within the first moments
- One clear idea per reel
- Large, short titles that work without sound
- A call to action in the closing frame
- A look that matches your other launch material
07
Reel ideas that suit a launch series
A series keeps a project visible.
| Idea | What it shows | Best at |
|---|---|---|
| Reveal | The project appearing in its location | Teasers and announcements |
| Amenity spotlight | One amenity in a short clip | Lifestyle awareness |
| Unit tour | A quick pass through a sample flat | Consideration |
| View from the balcony | The outlook from a chosen floor | Emotional appeal |
| Construction update | A progress comparison or drone clip | Trust and momentum |
| Offer or event | Launch details with a strong visual | Conversion |
08
Planning reels for each platform
Platforms differ in shape, length and tone. We plan for them from the start.
- Vertical for short-video feeds and stories
- Square for feed posts
- Wide for websites and events
- Safe areas for titles and logos
- Captions that work without sound
- Clear closing frames with contact details
05FAQ
Questions about real estate reels and social media cgi
Can reels be made from existing renders?
Yes. We turn approved renders into motion reels with SceneAI, so you can run social content without a new animation.
What lengths and formats do you deliver?
360 Space delivers vertical, square and landscape cuts for each reel. Lengths are set to where each cut plays and agreed in the scope.
Can you make a monthly series for a launch?
Yes. We plan a launch series of reels from one model: teaser, launch, amenity and show flat spotlights and progress updates.
How many reels can be made from one project model?
360 Space can produce a series of reels from one project model, covering amenities, unit tours, location and offers. The number is set in the scope, and a batch is more efficient than one at a time.
Can reels include captions and music?
Yes. We add captions and music suitable for the platform, using licensed or client-supplied audio. Captions are written to your brand voice and approved before delivery.
How many reels can come from one project model?
360 Space builds reels from the project model, so many different ideas can be produced without new shoots. A launch series might include a reveal, amenity spotlights, unit tours and a view reel, each with its own hook and call to action.
Do reels need voice-over or music?
Not necessarily. 360 Space designs reels to read without sound, using short titles and clear visuals, and adds music or voice-over for versions that play with audio. Licensed music is chosen to suit the tone, and silent versions remain available.
Can reels follow the colours and fonts of my brand?
Yes. We apply your brand colours, fonts and logo to titles and closing frames, so reels match your other material. Brand files come from you, and we confirm any use of logos with you.
06Keep exploring
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